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Blockchain technology is an evolving technology that can still be considered to be in its nascent stage. There is still a lot of mystery, myth, and obscurity surrounding it as not many people are aware of what it is and what is its potential.
People are still in the dark as far as the benefits of blockchain technology are concerned, and what they don’t understand is they either fear or dismiss it like its not relevant enough. If you are a business owner trying to work in this field and at the same time trying to get your blockchain start-up off the ground, you would know how challenging it is to bring your brainchild to the scrutinizing eyes of investors. It is even more difficult to make it alluring enough for the investors as compared to any other business, which is more traditional and easily understandable.
However, the good news is that many companies and investors are beginning to see the potential of blockchain technology, and businesses from every industry are more than willing to understand how they can work with it and take advantage of the perceived benefit of blockchain technology.
According to Statista, the worldwide spending on blockchain solutions has already reached $2.7 billion in 2019, and is expected to grow to a whopping $11.7 billion by 2022.
The Need for Marketing for a Blockchain-Based Business
Marketing has been recognised as a weak area for most start-ups. This is usually owing to the fact that tech business owners are not very well-versed with the marketing side of the things, and they focus entirely on building the tech and forget about promoting it. They argue that a good product sells for itself, not realising that if the targeted audience does not see their product, how will it appreciate and use the technology. It is essential that the founders of a tech start-up understand and appreciate the value of marketing, and certainly substitute the lack of experience or education on the subject with external help.
Wrongfully, marketing is prematurely equated to shouting about a product prior to having it ready for the market to try. Then there are some people who think that marketing is just hiring a PR firm, beautifying a website, publishing a few articles and blog post, promoting a product on social media, or wooing customers through flashy logos and videos.
Marketing is a process. Blockchain companies need to strongly and clearly convey the company’s message and how it plans to enrich the user’s life. Blockchain technology solutions are intangible products that are not easy to inspect or explain.
A lot of financers as well as users also worry that since blockchain is still in its infancy, there is no clear historical data available to prove its potential success. Added to this is the fact that blockchain technology and its products are usually an expensive affair and require a lot of money. Activities such as blockchain social media marketing, blockchain website SEO services, blockchain advertising, and blockchain social media writing services all work towards the common goal of catching the investor’s eye as well as public attention in order to make the product popular. All that is required is choosing the right marketing strategy, which gets the blockchain industry talking about your business.
Blockchain is an industry with enormous potential. Blockchain technology is basically a decentralized digital ledger that caters to a various types of audiences looking for different solutions. Apart from being used for financial transactions, blockchain technology has also been making waves in various other industries where it is being used for validating identities, protecting the security of ballots that are cast online, securing title deeds, and certifying the exchange of stocks, just to name a few uses of blockchain.
Blockchain start-ups are not left out when it comes to SEO. Blockchain website SEO services is one of the strategic methods of connecting with your target audience. As a blockchain start-up, you’ll need customers to visit your company’s website, but that does not just happen overnight. So you will have to employ certain marketing techniques to make the cut.
Brand Strategy for Blockchain Business
This is the progression order that needs to be followed for the marketing activities for the business:
- Develop a brand strategy
- Positioning of brand
- Discover elements that would convey brand message
- Visual identity
Blockchain Social Media Writing Services
The business owner needs to start by creating a brand strategy to reach out to potential investors and audience. This phase of marketing requires him to spread the word about the business and an effective way of doing that is by hiring blockchain social media writing services to produce and spread the right information about the business.
In order for people to start talking about your business, you need to reach out to your audience so that they can find out more about you and get the right facts about the benefits of your business. The blockchain social media writing services that the brand hires should produce engaging content that helps people realize the way the business fits into their daily requirements and enhances their experience.
Blockchain Website SEO Services
The blockchain business needs to work on its website’s SEO — which will not only enhance its online visibility, but will also boost its ranking online.
The business owner needs to remember that there are many competitors online who are working tirelessly to target the same audience, so the business has to do it right when it comes to blockchain website SEO services— either with a blockchain advertising agency or with your in-house creative marketing team.
Go Social with Blockchain Social Media Marketing
A majority of the audience is found on social media platforms, casually scrolling or purposefully looking for solutions. It is this audience that the business needs to tap into by engaging blockchain social media marketing services. There are a number of excellent blockchain social media ads agencies that can guide and assist a new business to put their best foot forward when it comes to blockchain advertising or blockchain social media marketing – whether paid or organic.
A smart business owner realizes the importance of spreading the right word about his business at the right stage. Starting a blockchain business is a remarkable feat on its own given the fact that it is at such a nascent stage. Unfortunately, the general public may not realize it unless you use impactful advertising to connect with a large number of potential customers. Blockchain has come a long way since its inception in 2008 and has grown immensely as an industry. Earlier it was recognized as only a system that was required to keep Bitcoin afloat.
Now, it is changing the way many businesses operate. This is an exciting endeavour, but as a business owner you will have to use solid blockchain technology marketing techniques to endorse your start-up and leverage its potential to your target audience and investors.
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Author Bio:
Vin Boris is a Social Media Marketer and Content Writer at SteemExperts.com, a Blockchain and Steem currency based development, consulting and marketing firm. Vin Boris has been Outshining in the Blockchain industry for more than 10 years.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.