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The existing rewards points and loyalty programs are a fragmented lot. There is no coordination between the various merchants. For example, you get reward points when you purchase air tickets using a particular credit card on a specific airline company website. You can redeem these reward points only when buying further tickets with the same airline. Today, specific credit cards allow you to redeem these points by purchasing tickets with other airlines as well. However, can you use these rewards points to buy a cake for your daughter’s birthday celebrations? No, you cannot. Therefore, you end up spending more on air tickets to redeem the reward points and in the bargain gain more reward points. Alternatively, you forfeit these points by letting them expire.
You do not gain anything in the bargain. Now, the merchant would have spent a fortune on installing the PoS machines and paying fees on credit card acceptance to the banks. Since you do not utilize the reward points, the merchant loses as well. If only had there been a system whereby you can redeem your points at any store in the ecosystem? It would have been a significant benefit to all the parties to the transaction. It is what SUBAJ is all about.
SUBAJ proposes to build up a global community of merchants, businesses, and companies on a single platform so that customers can enjoy the benefits of the reward points. They propose to introduce SUBAJ tokens instead of reward points that the customers can redeem at any other store on the platform. The use of the Blockchain technology will make it that much comfortable for both the merchants and customers alike. It is the SUBAJ project in short.
SUBAJ – the Social Responsibility
Building a vast global community of merchants, companies, and businesses and integrating them on a common platform is the commercial initiative of SUBAJ. However, they feel it essential to do their bit for the welfare of the society at large. SUBAJ proposes to contribute their mite as part of their social responsibility to improve the lives of the underprivileged people all over the world. They have identified the areas of social responsibility as follows.
- In spite of the technology improving by leaps and bounds, millions of children do not have access to clean drinking water.
- There is lack of proper health measures all over the world with the children in developing countries not having access to appropriate vaccines.
- There is utter chaos in the education sector with the underprivileged children not being able to get a quality education.
What does SUBAJ propose to do?
- SUBAJ has established the SUBAJ Charity Foundation, a non-profit NGO that uses the SUBAJ technology platform to bring relief to the underprivileged children in the third world countries.
- SUBAJ offers tokens free of charge to the customers instead of rewards points. 10% of the value of the free tokens goes into the SUBAJ Charity Foundation. These funds will prove handy to provide clean and potable drinking water, preventive vaccines, and proper education to these deprived children. It also proposes to set up internet accessibility in the rural and remote areas of the world.
SUBAJ has ambitious plans to use technology for the benefit of the socially and economically underprivileged children in the world. It believes that charity donations should not wait until a disaster happens. SUBAJ uses the Blockchain technology to bring about a social revolution for the underprivileged in the world. They urge and welcome other industry players to join them in this endeavor.
To find out more, visit https://www.subaj.com/
Read the white paper here.
Media Contact:
Name: Adebayo Surakatu
Email: info@subaj.com
Website: https://www.subaj.com/
Telegram: https://t.me/subajofficial
Disclaimer
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