Earn Instant Rewards For Posting Videos Of Your Favourite Brands

The popularity of eCommerce has changed the way people make their purchases. The advent of the smartphones and the use of social media have made it more comfortable for people to share content in their social circle. People share all kinds of content, especially video content. Social media makes it possible for messages to reach the remotest corners of the world with the greatest of ease.

No one can underestimate the power of social media. The digital marketing experts know this fact. They acknowledge that video content can sway the minds of consumers much more than anything else. It would be great to have integration between these two diverse platforms, eCommerce and social media.

Fanfare – Integrating eCommerce and Social Media

Fanfare has made it possible by introducing the concept of social commerce where the principal mode of marketing is through shoppable videos. Fanfare enables creating, curating, and converting consumer-generated videos into shoppable videos. What are shoppable videos? They are nothing but regular advertising video content with the insertion of the ‘Buy Now’ link inside them. The customer can click on the link while watching the video and go on to complete the purchase before the video ends. Is it not a great way of marketing?

Fanfare does not stop with creating this unique social commerce platform. It has made creating videos and marketing them a profitable exercise for every party involved in the process. There are four parties, namely the content creator, the brand, the content viewer/user, and the consumer. Fanfare ensures that each participant earns handsome rewards by doing things they love to do.

How do you earn in Fanfare?

The unique concept envisages rewarding all those who patronize the process. Let us see how it is possible. Fanfare has introduced the idea of FAN token, a virtual currency, which every party receives at some stage or the other.

• The creator of the content has to upload the video to the Fanfare app. The brands watch the promo video and curate it before adding the Buy button to the video. Once they do that, the content creator gets FAN tokens as remuneration.

• The content is then live on the Fanfare app for one week where viewers can watch these videos and share them on their social media network as well. The viewers need not buy the product to earn FAN tokens. They can do so by merely watching the video and sharing it on social media.

• The brands benefit the most because it saves them a lot in advertising costs. They have their customers as their brand ambassadors who do the marketing of their products. The Buy button on the video enables the end-consumer to proceed to purchase the product by clicking on it. The link either opens to the brand’s official website or a reputed eCommerce site. The consumer can complete the purchase transaction from either of these two locations. The brands have the additional advantage of creating unique channels for posting consumer-generated videos about their products alone. They can also run campaigns. The content creators and viewers can also earn valuable FAN tokens when their particular video wins such campaigns.

• The final consumer wins as well because they can purchase their favourite products after actually seeing it work. They can go through the product review in the form of the consumer-generated video. It is a proof of the power of video advertising. You buy your products after confirming that the work.

What do you do with the FAN tokens?

You can redeem the FAN tokens for attractive products and gifts at the FAN eStore.

Fanfare – A revolution

Fanfare has the credit of revolutionizing the eCommerce platform by enabling the perfect integration of two diverse platforms, eCommerce and social media. The Fanfare Consumer App and Brand app are available for free downloads, both on the Android and iOS platforms. In the coming years, Fanfare is going to be a key player in the social commerce platform.

To learn more, visit https://fanfare.global/.

To take part in the upcoming token sale, visit https://tokensale.fanfare.global/

Read Fanfare’s White Paper and Lite Paper here and here, respectively.

Media Contact

Name: Michael Chua

Email: michael@fanfare.global

Phone: +65 94554297