Rarible launches RaribleX, an enterprise NFT launchpad + marketplace solution to empower more web2 brand entrants

Press Release

Rarible, the OG NFT marketplace, is announcing the launch of RaribleX, a turnkey NFT marketplace solution designed to empower innovative web2 consumer brands and web3 developers looking to launch and grow engaged digital communities.

Since their record growth in 2021, NFTs continue to connect thousands of individuals across distinct, vibrant communities, while attracting billions in trading volume across countless blockchain protocols. While some brands like Nike, Gucci, and Starbucks have already begun exploring how NFT technology can deepen brand loyalty and community engagement, many other brands and web3 ecosystems are just beginning to explore the possibilities of NFTs. RaribleX aims to make navigating the world of NFTs as seamless as possible for brands, creators, developers, and their respective audiences.

Easily Launch and Engage Communities with RaribleX

RaribleX eliminates the friction of launching an NFT drop or powering a custom secondary marketplace by empowering brands and developers with the following features:

• Seamless NFT Drops and Launches: RaribleX's launchpad creates an engaging, interactive digital asset distribution experience for communities via Open Edition drops, auctions, and unique collection minting mechanics.

• Deep Liquidity: RaribleX enables creators to build custom marketplaces that aggregate listings across multiple chains and NFT marketplaces to bootstrap a robust secondary marketplace.

• Monetize Effectively: Brands can monetize effectively with their NFTs by setting custom fees and enforcing royalties through RaribleX’s platform.

• Custom Brand Experience: With many design options at disposal, RaribleX also ensures a brand-centric interface that is user-friendly and community-forward.

• Easy Checkout and Transacting Experience: Integrations with top-tier wallets, including MetaMask and Coinbase across Ethereum and Polygon, combined with credit-card checkout options, ensures smooth user transactions on marketplaces and launches powered by RaribleX.

RaribleX builds on Rarible’s mission to transform the NFT space into a consumer ready experience. With collaborations with iconic IPs like the Smurfs, Barbie, DC Comics and partnerships with protocols like Polygon, Flow, and Mantle already under its belt, Rarible is prepared to holistically support brands and creators growth in web3 with RaribleX.

"Our belief in the transformative power of NFTs remains unwavering and has only grown stronger over time," stated Alexei Falin, CEO and Co-Founder of Rarible. "RaribleX is our next step in fostering widespread adoption. It’s a user-focused hub, ensuring brands have the tools they need to introduce standout digital offerings."

Ready Made for IPs, Brands, and Blockchain Ecosystems

For web2 brands venturing into the NFT space, RaribleX’s provides a suite of web3 native tools that amplify community engagement and unveil new revenue avenues, all while ensuring a fun, secure, and friendly experience for the end-user. While blockchain protocols and L2s looking to supercharge their NFT ecosystems will find in RaribleX a robust, battle-tested NFT infrastructure, access to premier web2 brands, as well as a thriving network of creators and collectors.

Rarible’s heavily audited smart contracts and a robust infrastructure supported by the $RARI token ensures a safe and secure marketplace experience for brands, creators, and their users. Utilizing RaribleX also allows brands to tap into the web3 landscape without heavy technical expenses, offering an intuitive interface catering to both web3 novices and seasoned traders.

"We walked for four years, so you can sprint," Alex Salnikov, Chief Strategy Officer and Co-Founder of Rarible added, "RaribleX is the culmination of years of learning, building, and evolving, and we're thrilled to usher in this new chapter for NFTs and the wider web3 universe."

With a track record of working with recognized IPs and projects like McFarlane Toys, Mattel, Jagermeister, Animoca Brands, which have collectively attracted millions in GMV, Rarible invites brands ready to embark on their web3 journey to discover more about RaribleX and join the digital revolution reshaping brand-consumer interactions.