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Press Release
Highline Venture, a developer of businesses and HUBs for the WEB3/blockchain, presents innovations in Brazil for martech and artificial intelligence aimed at entrepreneurship.
Born from the idea of two young entrepreneurs from Barueri (SP),Ā Highline VentureĀ is a pioneering venture that integrates essential assets for the new technological era. Its expertise covers a wide range of domains, including puppets, hardware, technology, entertainment, artificial intelligence, metaverse development, exchange and multidimensional marketing. As the first venture company in Brazil to launch a 100% tokenized fund with a focus on marketing and technology, Highline is launching a group of innovative digital services and products for Brazil on 15 September.
This set of services includes tokenized investment funds with a cash-back system (a European technology for self-promotion of speakers), a cycle of large-scale events for influencers and artists (InfluentSummit), and an artificial intelligence device aimed at benefiting campaigns and start-ups - ARTEMIS.
Owning one of the few technology HUBs with a self-sustaining ecosystem that includes 10 startups, Highline will launch via the website of one of its member companies, the financial company Genezys, with free online access and an audience present at the broadcast.
The company offers "liquid investments for founders and investors with a focus on martech and within an integrated development ecosystem". Young entrepreneurs JoĆ£o Fouad (Founder/CEO) and JoĆ£o Carlos Daniel (COO) have developed a global ecosystem for startups that drives their growth with innovation, international reach and visibility.
For almost 30 months, the two "JoĆ£os" and their team have been working with venture capital and angel investors from all over the world to expand fundraising opportunities for innovative ventures in Brazil and other countries. By 2023, they had already raised more than R$30 million, also promoting support for startups with potential for expansion and strategic exposure, in order to achieve global success.
In this way, Highline's entrepreneurs are supporting new Brazilian "unicorns" - disruptive companies that bring easy solutions and are widely accepted by users. The startups that make up the Highline ecosystem develop technologies for entertainment, investments, education, marketing and content, and include companies from the United States, Brazil and Europe.
JoĆ£o Fouad, Founder and CEO of Highline Venture, explains this new moment for the company: "This is a major milestone for Highline and for Brazil, which will now export not only soya and coffee, but also technology and innovation to WEB3 as a true commodity.For us, the only possible way to act and produce is through evolution and innovation, and that's why today we are launching these innovative products that boost business and entrepreneurship, so that they can succeed," the entrepreneur declares.
Full tokenization of funds
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The only Brazilian venture to have its entire capital tokenized claims to bring significant advantages to investors, for whom it provides liquidity and ease of exit, diluting their risk across all the startups in the fund. In practice, this HUB dynamic promotes diversification, access to exclusive opportunities and greater agility in transactions with the secondary market.
At the same time, tokenization opens doors to a global market, increasing the visibility and attractiveness of investments, generating new benefits and access, including to global events in various cities around the world. Highline itself will be taking part in WEB SUMMIT 2023 in Lisbon (Portugal) using its ARTEMIS technology.
Fouad points out that "the tokenization of our company's capital is a response to an unstoppable global trend to insert corporations into the WEB3 and blockchain in the most convenient way for transactions and investments. Running one of the few - if not the only - completely tokenized venture in Brazil is both a challenge and a privilege, because we are practically the 'spearhead' of this business transformation in the country," the entrepreneur points out."It won't be many years before the assets and funds of the largest corporations on the planet are fully tokenized, and that's also why we're presenting our innovative products to the public."
AI for campaigns and startups
The arrival of the new internet era, known as WEB3, brings new challenges and adaptation needs for traditional marketing and commerce.Today, rigorous quantitative methods and robust data obtained from metrics are commonplace and indispensable in marketing work, leading to the trend of predictive campaign analyses.
With greater data extraction and more assertive actions across the market, the economy is also driven by content creators in digital media: a phenomenon known as the "creators' economy". On a global level, many marketing companies and agencies are facing challenges when it comes to making decisions, allocating funds, analyzing target audiences and making poor choices in influencer marketing. To optimize these processes, Highline presents ARTEMIS, an artificial intelligence technology designed to detect the best plan and influencer for each brand.
ARTEMIS includes five digital solutions aimed at businesspeople, entrepreneurs and marketing professionals in general:
- Company Overview,Ā a multi-purpose platform focused on delivering diverse solutions for brands, agencies and creators with artificial intelligence. It enables matchmaking between brands and creators, ad management and automated reporting, optimizing the use of time and targeting performance with the use of artificial intelligence.
- Ecosystem, an ecosystem that relates each stage of the creator economy, providing specific and comprehensive solutions.
- Matchmaking Creator, a search engine and indication of the ideal influencers and creators for each campaign, taking into account more than 2 million publications, 5,000 profiles and more than 100 search filters. It also allows the application of a compatibility index between the creator and the brand, a demographic analysis of the influencer's followers and a comparison of affinity between the influencer and the company.
- Artemis Management, which manages relationships with creators from all over the world in the tool itself. It has a chat system for speaking directly to influencers and for sending their media kitĀ directly.ItĀ also allows contracts to be signed online directly on the platform (integrated with Docusign), content to be reviewed/approved and services to be paid for using its own credit system.
- DashboardĀ for predictive campaign analyses; checks the markets and creates maps and data on trends, also highlighting what influencers and brands are producing. Its real-time digital data screening checks how often specific topics are discussed and on exactly whichĀ platforms. ItĀ then makes a precise calculation of the projected return (ROI) based on real data and provides strategic insights for AI-generated campaigns.
ARTEMIS also offers its own token, a digital asset that aims to strengthen the digital ties of a community of fans and followers with their favorite personality: be it an artist, content creator or celebrity, through an ecosystem based on Blockchain technology and tools that provide exclusive experiences.These benefits include interactions that promote social closeness; access to exclusive events; passes to private communities and backstage access; limited edition collectibles and even the potential hiring of the artist or creator.
The company's executives highlight that with ARTEMIS, marketers and brands around the world will develop more effective campaigns with content creators, influencers and opinion leaders. This technology is also attractive to many start-ups that want to establish partnerships with influencers on social media in order to reach larger audiences and link their brands to the artist's name.
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