Solid Metrics Launches Web3 Marketing Agency to Help Web3 Companies Stay Relevant through Bear Market

Solid Metrics, a Web3 crypto marketing agency, was founded in early July by a solo founder, Joshua Yap. Solid Metrics officially announced its launch in early July, but September is still not too late for its launch announcement.

'What makes us different is that we take advantage of SEO, which most Web3 businesses don't do. You might ask why SEO? Because SEO helps projects stay relevant even during a bear market through meaningful content.'

"In a traditional tech startup setting, founders typically had to focus on building their customer base, generating revenue, and maintaining a lean operation to ensure long-term success. However, one of the challenges with Web3 projects is that many have not had to demonstrate product-market fit or think about long-term sustainability. Instead, they have relied on paid exposure rather than organic growth." explained Joshua.

Solid Metrics is a Web3 marketing agency that assists crypto projects in building engaged communities and generating organic traffic through their Web3 SEO agency suite. This approach enables these projects to thrive regardless of market conditions, reducing their dependence on paid advertising and emphasizing the delivery of real value. This creates a more sustainable source of revenue and attention over the long term.

Joshua stated that he has observed numerous crypto projects gaining popularity through influencers and paid campaigns, only for community engagement and website traffic declining when budgets are depleted, or market conditions worsen. Their crypto marketing agency aims to employ strategies such as quality content creation, niche backlinks, and community building, which promote organic growth and enable projects to sustain themselves during various crypto market cycles.

Solid Metrics provides various SEO services, including blog content optimized for SEO, backlink building from reputable blockchain websites, press outreach to top crypto publications, on-page optimization, paid search engine marketing, influencer marketing, dedicated account management, and other strategies designed to achieve long-term results.

As of September 2023, Solid Metrics also launched their exclusive startup consulting and fractional CMO services to help new founders accelerate growth correctly in the Web3 space. 

Read below to understand better in depth what the two new services mean.

What is Startup Consulting?

Startup consulting is a specialized service to support entrepreneurs in launching and growing their businesses. It encompasses a range of areas, such as business strategy, marketing, operations, finance, and technology. The primary purpose of startup consulting is to assist business owners in maximizing their chances of success and achieving sustainable growth.

Startup consultants provide a fresh and objective perspective on the business idea and help entrepreneurs assess their operations. They analyze the current state of the business and offer improvement suggestions that align with the client's goals. By leveraging their industry expertise, startup consultants give high-level advice on critical steps to take and help create a realistic budget and business model.

What is CMO Fractional Services?

CMO Fractional Services is a model where founders can access the skills and expertise of a Chief Marketing Officer (CMO) on a part-time or as-needed basis rather than hiring a full-time CMO. 

Usually, this service is ideal if a founder seeks a mentorship-like relationship to aid with their marketing and growth challenges. A typical CMO fractional service may include strategic marketing planning, campaign development, marketing audits, branding guidance, go-to-market strategies, digital marketing oversight, and more.

An experienced CMO can significantly reduce your execution & financial risk. 

The Solid Metric Belief System 

Joshua believes a holistic approach can establish a strong marketing foundation for Web3 projects, allowing them to consistently generate passive traffic and remain relevant until they find their unique product-market fit.

Joshua stated that with the launch of their specialized department for Web3 SEO, also known as a Web3 SEO agency, they believe they can assist more Web3 projects in achieving better results through organic campaigns instead of actively paying for traffic.

The founder has worked with several leading Web3 projects, including Stacks, Creditcoin, Hiro, and ALEX.

About Solid Metrics

Solid Metrics is a Web3 marketing agency focusing on sustainable growth for blockchain projects through various strategies such as SEO, content creation, community building, and influencer marketing. The company was founded in 2023 by an experienced Web3 community leader, Joshua Yap, to assist crypto projects in achieving long-term success.