How to Build a Strong Crypto Community: Top 5 Tips

Right now the world is extremely unstable and the future seems uncertain. But don't be too hasty: last year, the cryptocurrency market capitalization exceeded $3 trillion. Bitcoin is still the leader, and virtual currencies are attracting more and more interest from investors.  If you want to run your token, you will definitely need to build a strong crypto community. How do you do that? We tell you!

Tip 1: Choose the Appropriate Social Media Platforms 

These platforms play a pivotal role in building and expanding your crypto community-building strategy. They provide an ideal avenue for connecting with your target audience and nurturing engagement. When it comes to the crypto industry, several platforms prove to be highly effective:

• Twitter. One of the most popular platforms to follow Influencers. Advertisers can also send short promotional messages to subscribers.
• Discord. This platform has long been created for gamers, but it is often used to discuss cryptocurrency projects as well. It differs in that the participants are very active and willing to support the topic.
• Reddit. Prominent figures in the industry frequently gather on this platform, making it an excellent space for discussing and exploring crypto projects.
• Telegram. Great for creating a gated community, as it includes a huge number of security features.

Tip 2: Create a Good Content Strategy

Your project must have a pronounced USP and become noticeable among thousands of others, so it is necessary to stake a strong idea and build a strategy that will make investors line up for your coin. For example, the main feature of Ethereum lies in smart contracts, Ripple – in instant and cheap transactions around the world, NEM (XEM) – in algorithms that do not require powerful equipment for mining, and Monero – in anonymity. One of the best crypto community-building strategies is to create interesting and engaging content that allows users to appreciate all the benefits of your tokens.

Many crypto projects keep their detailed description, architecture, cryptocurrency distribution release technology, and development plans in a white paper. Without it, investors will not talk to you and access to exchanges will be closed. The white paper is actually your business manifesto. It answers two critical questions for investors: why your project is needed and how it differs from your competitors. Keep it short and to the point and include interesting content, thoughtful design, and compelling arguments. 

It is very important to create a white paper yourself. First of all, this way you can specify all the features of your project, and secondly, you won't run into problems. If you decide to "borrow" a ready-made document from your colleagues – usually it is publicly available on the sites of projects – you are running a big risk. Attentive investors will quickly discern the copy-paste, and this can lead to bearish candles on exchanges and throwing your cryptocurrency to the dump of scam projects.

Tip 3: Remember the Constant Updates

Creating a minimally viable cryptocurrency with a starting set of functions will take just over a month. It takes two months or more to create a full-fledged project. But it's not that simple: it's not enough just to say that you plan to create a new project to maintain interest in it. 

The point is that users need to trust you. If they don't, you can forget about a successful crypto community-building strategy. So what do you do to build trust? Of course to share all updates with your users. Tell them about everything from developer information to the latest updates you make. Keep the community informed about how the work is progressing, answer questions, and post tutorials on your chosen social network.

Often developers don't have time to post content or answer questions from users. You can find a community manager to help you with this. Analyze the proposals and find someone with the appropriate experience. He will help to make sure that your news feed is constantly updated, as well as give interesting ideas for the development of your crypto community.

Tip 4: Provide Valuable Content

We've already talked about content strategy, but it doesn't end there. You can get users interested not only by describing your project in detail but also by providing them with valuable resources for learning. Run webinars, make training videos, and master classes. This way you can show your expertise and attract more new users.

Tip 5: Influencer Outreach 

Collaboration with Influencers is one of the most powerful elements in a crypto community-building strategy. The fact is that they have a lot of followers who will be interested in your project if they spread the word about it. Be sure to collaborate with Influencers if you don't want to end up on the fringes of the crypto world. 

A Real Example of a Powerful Crypto Community

You can be inspired by the success of the Crypto Differ crypto community. Content is published regularly on Telegram and Twitter, so users will always be aware of the latest news and can discuss topics of interest to them. The administration of the projects regularly responds to questions from members and does not conceal information about themselves. This is one of the best examples to follow.

Conclusion

Creating a cryptocurrency community is a complex task, but no project can do without it. You will have a long and painstaking work, but as practice shows it pays off a hundredfold!