Blockchain Company introduces a New Order in the Advertising Industry

Online advertising is big.

The online advertising market grew from around $160 Billion dollars in 2015 to almost $230 Billion in 2017. By 2020, the market size is forecasted to surpass $335 Billion. Of this volume, mobile advertising by 2020 is expected to stand around $247 Billion.

For a market size of this magnitude, being controlled by just a few giants is not only inappropriate, but dangerous for the sustainability of the entire industry.

Namely, Google and Facebook today stand tall as the biggest players in the advertising industry because they function as the intermediaries between advertisers and their target audiences. Advertisers on these platforms are made to pay such high fees and have no control whatsoever over the conversion rates.

Limitations of centralized advertising

The average cost per click of an ad on the Display Network is under $0.58, while the average cost per action (CPA) in a Google advertising search campaign is $59.18. The most expensive keywords in AdWords advertising and Bing Ads cost $50 or more per click. These are costs that can actually be totally avoided or at least reduced significantly.

Beyond cost and the effects of intermediaries on advertisers, regular internet users who are the targets of these ads have various complains about the methods adopted by these middlemen. One of such methods is the indiscriminate pop-ups that can be distracting and often times irritating. Users perceive such systems as harsh and intrusive. Besides mode of advertising, the fact that these companies actually sell personal data to advertising companies has been frowned upon by so many users. These users feel that such acts may lead to an undue exposure that threatens their privacy.

Changing the status quo

By using blockchain, Kind Ads is set to introduce the changes that will decentralize the advertising ecosystem and make it possible for advertisers to achieve their objectives without the services of middlemen.

The project has already raised $20 million in an ICO and coupled with capable advisory team such as Neil Patel and Trevor Koverko the project is set on a promising start.

This implementation will lead publishers to be compensated fairly and advertisers won't have to pay ridiculous fees. And on the user's side (yes, you) less intrusive, less irritating ads. Also, users will be able to get a piece of the advertising pie by sharing their data.

Although there are existing blockchain decentralized advertising platforms like the Basic Attention Token (BAT) and ADEX, these platforms face some adaptability challenges. The fact that they require users to quit their old browsers and adopt new ones come off as a bit complicated for users. Therefore, Kind Ads implementation does not require an exodus from the original browsers with which users are already familiar, like google chrome and safari. Rather, instead of the unwanted pop-ups and indiscriminate banners, Kind Ads will utilize more friendly avenues such as push notifications or chatbots.

The benefits of tokenization

All this is possible due to the inherent tokenization property within blockchain technology. These tokens will indeed facilitate the effective decentralization of the entire system, permitting a peer-to-peer method of transaction where middlemen are not necessary.

As the advertising industry continues to grow and expand, innovations and ways to make it friendlier and more rewarding are expected to emerge. Kind Ads is taking the responsibility to lead in this direction, making advertising kinder for both the advertiser who saves cost, publisher and content creator who gets rewarded and the audience who becomes respected.