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Blockchain-based games have radically disrupted the sector, changing the way these gaming communities now operate, and providing a fairer redistribution between players and owners. For the first time, gamers can finally own their in-game assets (through NFTs or native tokens) which they can then sell or trade freely, empowering them like never before. Players are also part of a community with governing power, which gives them the collective ability not only to shape the game but earn profits too which previously only large corporations were privy to.
As GameFi foundations, like Web3's, are strongly community-based, harnessing group power is critical for any blockchain gaming project's success.
Drive project demand
Blockchain games with the most active communities undoubtedly have a significant competitive advantage, as an incentivized community is going to provide extensive (and free) word-of-mouth marketing, giving projects further traction.
The most vibrant play-and-earn communities foster a strong sense of belonging, encouraging long-term interest. Ensure you have built a strong narrative around your project's culture and ethos that inspires your target audience, and have a core group of community members who actively engage, nurture and create value for the benefit of the wider community. They keep the community flywheel turning and encourage organic growth.
Onboards new players effectively
A strong community helps to create a seamless onboarding experience and motivates players to stay invested in the game, as new players want to get up to speed quickly. Highly complicated, difficult to navigate games that are not welcoming to new players within their communities will see high churn rates.
To avoid this, it is strongly advised to have your most engaged community members in community manager positions. Not only can they help onboard players, but they can debunk FUD, and act as the first line of defense should there be any fake news or scams that pop up. This is also a fantastic way to reward them for their dedication, as these members already have a vested interest in the health of their community.
Determines longevity
The strength of a community largely determines any GameFi project's longevity. While it can be relatively easy to get gamers' attention, the real challenge lies in creating consistent interest for retention. Turning initial curiosity into a thriving, satisfied community is no mean feat.
To achieve this, look for ways to keep engagement high. Think weekly events, monthly contests and competitions, as well as ways to contribute such as via community development, design or marketing opportunities.
Rewards can also incentivize engagement, but use them wisely. Consider offering exclusive in-game assets that can only be obtained after reaching a certain level of knowledge or expertise in the community, rather than simply acquiring new players. Offering early rewards to uninvested players (such as native tokens and NFTs) can put unnecessary market pressure on your project, and see your game's value plummet.
Nevertheless, play-and-earn gaming projects should avoid the pitfall of only focusing on rewards. Fun and playability is vital: if the game fails to entice, player numbers will drop. Financial incentives can only take a game so far in terms of popularity.
The fun factor was a crucial element in the formation of our new metaverse game Fashion League. A female-focused, mobile-first blockchain game, Fashion League wants players to enjoy their time playing and be motivated to do better through developing their gaming skills and collaborating to build an amazing community.
Players both design and own their game, building and creating their own stores as well as crafting clothes, accessories, fashion NFTs and much more. Gamers can then sell their products in the metaverse using the platform's native DSIGN tokens, and established brands can also showcase their digitized products too. We will also offer DAO-focused governance, giving players a direct say in the game's development.
Ultimately, a blockchain-based gaming project's success or demise relies on its level of community development, engagement and satisfaction, which means that leveraging the value of the collective should be the focal point for every GameFi project leader.
Author Bio
Believer in co-creation, Web 3.0, NFT, NFT Gaming. Follow Theresia on LinkedIn
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