8 UX Hacks for Improving Ecommerce Conversions

Did you know that if you fine-tune your Ecommerce site UI, you stand to boost conversion rates by 200%? However, if you instead focus on improving UX, you can increase conversion rates by a whopping 400%.

If you decide to follow this path, the following eight UX hacks can help you achieve success.

1. Creating a loyalty program

One of the things you can do to take that UX to the next level is to delight your customers with a loyalty program. It can help you ensure repeat business and get some of that free word-of-mouth promotion. 

Now, you can offer some of the standard loyalty programs such as a point system or exclusive discounts for old customers. Alternatively, you can try something new with NFTs because they are slowly but surely making it in the eCommerce loyalty program space.

2. Offering different search methods

Search functionality is a standard in the eCommerce niche. However, many sites still fail to produce synonyms in the search results for the searched products. You can extend your site’s functionality to enable customers to get related synonyms as well. You can also introduce quick snippets for typed-in products so that customers, suggested filters, and misspellings match.

3. New loading methods

The loading methods you use on your online shop affect UX to a great extent. Take lazy loaders and borrowed JavaScript libraries, for instance. A user might have to download a JavaScript library first and wait for all elements to load before they can see images. A simple UX hack would be to use a better loader or a content delivery network. 

4. Horizontal toolbars

It appears that modern shoppers favor a horizontal toolbar over a traditional sidebar. The science behind it is relatively simple to understand. The horizontal toolbar makes it easier for consumers to navigate your shop. Plus, a horizontal toolbar delivers a more pleasing visual experience. 

5. Reduce screen clutter

Your online shop should provide only the information that facilitates purchasing decisions. If it’s cluttered, it can confuse the consumers or get their attention from the “Buy now” button. The simplest thing you can do is go back to your site and remove all the unnecessary elements to create clean pages with plenty of white space.

6. Quick and simple checkout process

Your checkout process might need fine-tuning too. While the ultimate UX hack is to make it as quick and straightforward as possible, you can take it one step further. People love playing play-to-earn games, and you can also introduce some of that gamified experience here. Gamifying your checkout process can make it more engaging and fun for customers even though they are paying for products.

7. Boost website speed

If a site takes a second more than usual to load, the chances that a consumer will bounce increase by 32%. If you want to improve the UX, your site should be lighting fast, and you can achieve it through image and code optimization. 

8. Constant useability tests

Finally, you should do regular useability tests. The reports can provide valuable insights into how consumers interact with your site. You can discover which elements you need to improve to enhance UX. 

Conclusion

Keep these eight UX hacks in your online shop optimization rotation, and you will significantly increase conversion rates.

Author Bio

Artem Minaev - Co-founder of CryptoPlay.  Entrepreneur & online business supporter. Building a portfolio of digital assets - Websites, Blogs, NFTs & Crypto.