KuCoin Joins Forces With Chingari To Push Crypto Adoption Across India

India is an essential market for cryptocurrency exchanges and other service providers. KuCoin has identified India as a key region last year and continues its push through a new initiative. As the co-organizer and exclusive sponsor of the Chingari Star competition, KuCoin is one step closer to becoming a household name in the country.

KuCoin Has Big Plans For India

The regulatory situation regarding cryptocurrencies in India remains perilous. Several warnings have been issued regarding the speculative nature of these assets. Moreover, Indian exchanges have seen their fair share of struggles to operate. However, there is still no official regulation in place, nor are there any bans on cryptocurrencies. It creates an appealing opportunity for companies willing to take the plunge.

KuCoin is one of the crypto exchanges trying to make an impact in India. The company identified the market as "of great interest" in June 2021, after Binance began making inroads in the country. Moreover, there is a growing sentiment as to how big this market can become in India, assuming regulators are willing to give cryptocurrencies free reign. Time will tell whether that is a possible outcome, but many opportunities abound still exist.

KuCoin aims to establish a firm foothold in India through various campaigns. The latest venture involves the Chingar Star campaign, of which KuCoin is the exclusive sponsor. Together with the Chingari team, the trading platform will help giveaway big prizes powered by the $GARI token. Of course, all prizes will be paid out to winner's bank accounts rather than in cryptocurrency, but it still marks a crucial development in India's crypto saga.

From a marketing viewpoint, the collaboration introduces tremendous potential. KuCoin aligns itself with one of the most popular mobile applications in India. Additionally, its name is front and center on all advertisements and marketing material, creating traction for the KuCoin brand. KuCoin has come a long way since its inception in 2017 and provides services to over 10 million users globally. Adding more Indian users to that list will elevate the company to a new level.

Big Chingari Star Prize Pool

The collaboration between Chingari and KuCoin enables users across India to become the next Chingari Star. Participants need to upload five different videos throughout the competition from February 15 until March 15. The users who collect the most votes on their videos will receive their share of the two crores prize pool, powered by the $GARI token. In total, the Chingari Star contest will have thousands of winners across participants and voters alike.

KuCoin CEO Johnny Lyu comments:

“As the accelerator and participant of the crypto industry, KuCoin is excited to join forces with Chingari to launch this contest, which will help more users become aware of, understand and get into the crypto world. This will also accelerate the mass adoption of blockchain.”

Participating in the competition requires using the Chingari mobile app, available on iOS and Android. After setting up an in-app profile, you can start uploading videos over the coming month. Anyone trying to gain an unfair advantage through nefarious methods will automatically be removed from the program.