Why NFT-tokens are popular in 2022

The popularity of NFT tokens has started to grow since 2020, but it has been noted that it comes in waves. In addition, the nature of use itself is changing - while at first the priority was the sale of digital art objects in this way, users are now more interested in «play-to-earn» blockchain games with NFT. There is no doubt that there are many more new concepts and uses ahead of us. For now, let's take a look at why NFTs are popular in 2022.

What to expect this year

The main trends that seem the most promising at the moment:

Growth of NFT tokens utility

Utility is already taking shape in the industry, if you think of it as empowering the user experience —whether it's benefits for collectors, interaction with celebrities, or exclusive access to certain events.

For example, in September 2021, Dallas Cowboys soccer player Dak Prescott launched the NFT collection, with items from which customers could obtain real-world objects, such as autographed cleats or T-shirts. In this way, NFTs bring the physical and digital worlds closer together; the technology becomes more relevant to those who have not previously interacted with the crypto industry. Due to the fact that NFTs are more than digital drawings, we are beginning to realize how vast their possible uses can be.

Metaverse

Projects with metaverses actively use NFT tokens and cryptocurrencies, as blockchain provides unprecedented opportunities for organizing property rights in the digital world. Plots of land, decor items, advertising spaces, all can be represented in the NFT format and sold at a fair market price.

Many investors have appreciated the opportunities to invest in digital plots for future rental or resale once prices rise. And the prices of plots in metaverses are steadily increasing. This is due to their limited number.

Blockchain games

The opportunity to earn by playing is something new and very attractive against the standard concept, where on the contrary, you have to pay for games and additional content. NFT has an important role in games, indirectly helping to increase earnings. In this format, they buy and sell:

• land and buildings;
• armor and weapons;
• pets;
• resources, etc.

Most games have their own integrated marketplace, where you can trade listed assets with other players.

Content monetization

Because of the COVID-19 pandemic, there are many new solutions for online services.

One of the newest ideas is selling movies as NFTs, as well as crowdfunding to develop new projects. The U.S. in particular has developed in this direction, with at least four web series whose episodes can be bought as NFTs already being released. Vitalik Buterin even appears in one of them («StonerCats»).

The same goes for music. This trend is developing incredibly fast. Musicians are selling digital copies of their songs or music videos, sometimes for thousands of dollars. It all depends on fan demand.