The Pros And Cons Of Hiring A Crypto Marketing Agency

A crypto marketing agency implements marketing strategies to maximize brand growth within the crypto space. Its functions range from helping brands gain credibility in the blockchain community to establishing credible relationships with other partners in the industry.

But when consulting a crypto marketing agency, you need to be sure you're entrusting your marketing plans to the right hands. Also, you need to be familiar with the pros and cons of hiring a crypto marketing agency before you begin at all.

Pros of Hiring A Crypto Marketing Agency

Crypto marketing agencies are in great demand, thanks to their beneficial services. From strategy, SEO, and content marketing to all forms of digital marketing, they offer varied professional services. Some of the merits of working with them include the following:

1. Experience And Integration

A crypto marketing agency is dedicated to creating the best results-oriented marketing campaigns for brand promotion. To a great extent, these agencies have enough experience in making good campaigns that drive an increase in brand visibility. They're also knowledgeable about real-time happenings in the blockchain industry.

All crypto marketing agencies consist of marketing experts, each one with unique knowledge and expertise of the underlying crypto target audience. There are higher chances of getting maximum returns on marketing investment when two or more heads (experts) are involved in your crypto products than when it’s just you making decisions that might not be well-informed. Their experience allows for easy integration into the market, which provides long-term value.

2. Total Adherence To Rules And Regulations

As in all other industries, the day-to-day activities in the crypto ecosystem are guided by rules and regulations. Consumer marketing laws drive the overall engagement of advertising in the crypto space. There’s zero tolerance for terrible ethics in crypto marketing, such as false advertisements and scams. The regulations and legalities are numerous and may sometimes seem so confusing that some crypto brands may find it challenging to keep track of and adhere to them all. To overcome this difficulty, working with a crypto marketing agency is your best bet, as they have complete knowledge of these aspects.

3. Value For Your Product

Creating marketing campaigns for crypto brands involves financial agreements, which can sometimes be valued in a designated crypto coin. The promotion of crypto products by these marketing agencies helps proliferate virtual signups, registrations, application downloads, and coin transactions. When you hire the services of a crypto marketing agency, you don't necessarily have to worry about having to translate your product promotion, as it is valued by the agency you outsource your work to.

4. Quality Services

The functional existence of all crypto marketing agencies is to deliver quality promotional services for the brands they work with. These agencies have an advantage over regular marketing agencies because they leverage quotable experience in fintech and an in-depth understanding of blockchain technology to provide quality services.

Cons Of Hiring A Crypto Marketing Agency

While there are merits to working with a crypto marketing agency, there are also demerits. Some of the downsides include the following:

1. Blind Trust

You can't be certain of all the in-house activities in the agency. As a brand owner, you may only be briefed on concerns regarding your crypto products alone. However, the crypto market is in a state of constant change, so to fully realize your brand, you need to hold the agency accountable to keep you informed about major happenings and changes within the agency.

In addition, if you don’t choose the right agency, you may fall victim to manipulation and extortion. It's a common trend in the crypto industry. As a brand owner, you should check the track record of the agencies you want to work with before trusting them with your brand’s reputation and budget.

2. Considerably High Cost

Due to how specialized their expertise is, working with a crypto marketing agency may be more costly than working with a regular marketing agency. The clause in outsourcing your crypto product to a crypto marketing agency is that, apart from the usual charge of running ads, website designs, or any other form of promotion, the agencies may enforce higher service charges to run a complete campaign.

3. No Checks And Balances

Since cryptocurrency is fairly new, there’s no quality control body to handle the checks and balances for existing crypto marketing agencies. Because of that, it's difficult to ascertain the quality of services performed. The absence of checks and balances thus gives these agencies free reign in certain aspects.

Conclusion

Unless you have an internal team that’s skilled in this aspect, it will be difficult for you to handle crypto marketing entirely on your own, hence the need to outsource it. Before you do that though, it would be best for you to be familiar with the pros and cons of hiring a crypto marketing agency. That way, you will have a good idea of what you’re getting into before you make such a significant investment.