3 Email Marketing Hacks Most Marketers aren’t Taking Advantage Of

Email marketing has always been and will continue to be one of the main tactics and strategies businesses rely on to communicate, engage and convert prospects and customers. As a business, you will find yourself sending emails to your prospects and customers for all sorts of reasons. From transactional emails to promotional, nurturing, and loyalty building, there is just an incredible amount of content to send to your database at any given month. But like any other strategy, your email marketing and marketing automation tactics it can get over-adopted, misused and it’s effectiveness can start to wear down. In this post, we share 3 of the most important tactics and tools most marketers overlook that can change your email marketing game forever.

Use Interactive Elements to boost engagement

We all know that interactive content when well-structured and presented can be very effective at engaging viewers and users. That’s why video content has taken off on social media over the last few years and that’s also why web and mobile design best practices continue to leverage interactive elements to improve the user experience. Emails are no different in their need for interactivity. Of course, they have been the least on the list due to some limitations but the world as we know it changes faster than ever, as so do email clients that are bringing interactive elements which have the potential to not only increase email click through rates but also increase conversion rates. Here are some ideas to help you come up with engaging, interactive email content.

The key idea here is to leverage interactivity to deliver a better user experience and increase engagement. Don’t just to do it to follow a trend. The first step is to design-think to come up with a list of experiences you want to deliver through the email. Next, you want to think about how through the available css animation tools, you can deliver those experiences. Once you are done with that, you want to do some rigorous testing to ensure your email works with a good percentage of email clients.

Integrate Your Email List with Facebook Re-Marketing

Platforms like Sendinblue and ActiveCampaign let you integrate your email marketing with Facebook. This is very powerful because based on your gathered data and insights of your customers and prospects, you can create custom audiences on Facebook and remarket to them with special offers or messaging tailored to them. This will allow you to add an important layer to your overall integrated digital marketing strategy.

Imagine you have a workflow that tags prospects when they engage with an email with specific content, for example, an email with testimonials for your product. You can then target those who interacted with this email with a Facebook post or an ad taking them to a landing page with similar testimonials and an appropriate CTA. You can build multiple audiences based on where the prospects are in the email marketing funnel and approach them with the right messaging.

Protect Your List with Email Validation

How heart breaking would it be if you get flagged as a spammer when you are not? Your email sending reputation is one of the most crucial aspects of your email marketing. You can’t afford to have a bad reputation as that will impact your deliverability and overall efficiency of your email marketing. It can also have a negative impact on other parts of the business as you most likely use your email software for transactional emails as well. One of the most effective ways to ensure you maintain a good sending reputation is to use email validation prior to adding prospects and customers to your database and lists. Email addresses are easy to falsify, and it is often that you get someone with wrong or fake email address. Depending on your database and how you collect emails, your industry, and a few other factors, your list can have over 10% of email addresses considered as too risky. That will do nothing but harm your email sending reputation. Implementing an email validation process into your email marketing framework will be your best friend in the long-term. It will help you to immediately reduce your bounce rates and protects your sender reputation by reducing and potentially completely removing invalid or misspelled emails, spam trap emails, and emails from new domains.

Email validation tools are straightforward and easy to setup. You can manually validate emails but to create an efficient way to validate emails that doesn’t take your time, you need to integrate (through an API) an email validation tool into your framework. Two of the most popular and effective tools are ZeroBounce and NeverBounce. And, with an automation tool like Zapier, you can embed the email validation process and enable it to act as a filter before you pass the contact details to the email marketing software.

3 Email Marketing Hacks Most Marketers aren’t Taking Advantage Of was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.