Top 5 Social Media Monitoring Tools

How often did you lose customers?

I think very often. After all, a single comment not responded to on time can cost you a lot of money. People do not like to wait. Modern society has trained us to believe if we do not get an answer now, we leave.

Why Do You Need to Use Social Media Monitoring Tools?

Let’s say you have your own online store on Instagram. And there was such a situation that while you were having dinner or watching a series, your client asked you a question under a post, but you didn’t answer it in time and he didn’t get an answer immediately.

Thankfully, the development of technology allows companies to automate any process. If before something had to be done manually, now the rules are changing.

“People shop and learn in a whole new way compared to just a few years ago so marketers need to adapt or risk extinction” — Brian Halligan.

With social media monitoring you can:

1. Know what your customers want;
2. Find “HOT” potential customers and offer them your service;
3. Know what your customers want;
4. Watch your brand info field;
5. Follow reviews, mention and keep your brand high;
6. Know what bloggers tell about your service and respond to them on time;
7. Monitor for your competitors and see what they are doing to improve their product.

I told you only a few examples, but certainly, with such a tool, you are limited only by your own imagination.

All money in social networks

Remember when you are offline your customers are looking for your product. Let’s take a closer look at these tools.

5 Social Media Monitoring Tools

1. Commentif
2. SocialMention
3. Hootsuite
4. KeyHole
5. Falcon

➡️ Service comparison table ⬅️

1.Commentif

Commentif has all the necessary features you’d find in a social monitoring tool and covers the major social media platforms and the web, including site reviews and blogs. It can monitoring Facebook, Instagram, Youtube, Vk, Odnoklassniki, Google Play, Twitter, Flamp, Reddit, TripAdvisor, TrustPilot, Amazon, Medium, Google Maps.

Commentif has a lot of compelling features:

• Monitoring by hashtag, keyword, geolocation;
• The ability to receive notifications in the Telegram, Slack and etc;
• Monitor comments in your own posts, the posts of your competitors;
• Customize which words to track and which not (Stop words);
• Powerful sales prospecting;
• Nice interface and usability.

Registration takes only a couple of minutes. After you confirm the mail, get 5 days for free.

They are working in the B2B and B2C sector. You do not need to confirm that you are working in a company. This is a big plus.

Example: How to find a customer quicklyPricing

Commentif’s tariffs are catered to the individual up to enterprise or agencies on a monthly or yearly basis. You can sign up for a 5 days free trial to start.

2.SocialMention

Social Mention monitors more than 80 social media properties, including Twitter, Facebook, FriendFeed, YouTube, Digg, and more. Any type of business can benefit from the data Social Mention offers.

Its analytics covers things like:

• Top users
• Top keywords
• Top hashtags
• Sentiment

It also displays its own scoring method, including:

• Strength: The likelihood that your brand is being discussed in social media.
• Sentiment: The ratio of mentions that is generally positive to those that are generally negative.
• Passion: The likelihood that individuals talking about your brand will do so repeatedly.
• Reach: A measure of the range of influence.

Pricing

There are some tools that you can use for free, of course, you have to pay for it with advertising that will come out on your screen.

3.Hootsuite

The service presents a cross-platform solution, not only for monitoring but also for publishing posts and analytics.

It can control the flow of information that is published from their various social network accounts, in addition, that, with a well-planned strategist, they can project the image of your company on social networks, making themselves better known among users.

Within its traditional social media management platform, the monitoring dashboard offers features such as:

• Integrations with monitoring apps;
• Filters you can use to find social conversations by keyword, hashtags, and more;
• Assigning posts and comments to specific team members to handle.

Pricing

4.KeyHole

You can track posts, comments mentioning certain hashtags or keywords in online mode. Get information about a competitor’s account, find out the page change history. All information about social actions is entered into the database, with which you can compare channels, learn about the number of views, reposts, likes. After analyzing the data in your account, you will receive relevant information in the form of graphs.

Additional services: parsing tweets and comments to the archive for processing in third-party programs

How to start using Keyhole

Register a new account with your company name and number of employees, your name, mobile phone number, email address, password. By default, you can track up to 3 links at the same time within 72 hours. If you want to expand your capabilities, purchase one of the paid packages by clicking the “Upgrade” button in the personal account menu. On the main page, specify the hashtag, a competitor’s account, the URL of the page, or a keyword.

Pricing

A choice of four packages with the same set of functions, the tariff “Corporate” and “Agency” allows you to integrate service tools using the API. The difference in cost is due to the number of the connected accounts. The minimum package costs $ 199 for 3 accounts, 5 channels can be explored for $ 349 per month, the Corporate package with connecting 10 accounts will cost $ 599, and the Agency package for $ 999 will allow tracking 25 accounts.

5.Falcon

Falcon.io is a SaaS platform for social media marketing and customer experience management. It is designed to help users in leveraging the poser of social media and enriching customer experience with the use of numerous tools that come with the system.

The product can effectively manage all your content using a single calendar while tracking performance across all your social media channels. Interactions with customers also get that much-needed boost as all are done from a singular inbox. Using Falcon i.o, you can get to view all audience information as they are kept in one location. It gives users total control over their social media management processes, allowing them to assign permission levels and user roles. The system can generate reports that help businesses get an idea of their social returns-on-investments, with metrics analyzed on the basis of network, team performance or channel.

Platform Benefits

• Perform social media monitoring, engagement, publishing, analytics and customer data management on one platform.
• Really get to know who your customers and prospects are and map their journeys in individual profiles.
• Reach your audiences with stronger real-time content.
• Perform advanced content scheduling, publishing and team management.
• Deliver real-time customer service and crisis management with a single social inbox.
• Boost time and cost-efficiency using audience profile data, and campaign and team tracking.
• Manage team collaboration and align brand consistency across departments and touchpoints.
• Choose from flexible support and consultation packages.
• Get started straight away on a plug-and-play platform.

Pricing

The service has several tariff plans. The price for this service is adequate.

• $1,000 per month
• $1,750 per month
• Enterprise pricing

Effectiveness of comments

It has long been proven that people buy a lot of time before buying. This is especially true of major purchases like a computer or car. People trust reviews and comments on the Internet.

Remember how often before you buy you read reviews about a particular product and bought the one that meets your expectations and reviews in Google.

Thank you for your attention!

Top 5 Social Media Monitoring Tools was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.