Why Page Loading Time is critical

Why Page Loading Time is Critical

Most website designers and developers will surely be aware of the fact that the loading time of a web page is one of the most significant factors to consider when designing a website. In fact, the page loading time of your web pages will have a considerable impact on the traffic of your site. Internet users usually favour websites that load at a faster pace. So, if the page loading time of your website is too high, then site visitors will be reluctant to revisit your site. This is not good for business, as you will risk losing existing customers and potential clients.

Another important point to note is that the percent of users who access websites through their smartphones have considerably increased over the years. This means that you will have to make sure your web pages will load quickly on mobile devices too. If you fail to do that, then internet users will prefer not to revisit your website. Website owners who do not know the exact loading time of their site should consider performing a website speed test. Below are a few significant things that you should know about the page loading time of websites.

Things to Know About Website Loading Time

Recent surveys conducted by experts in the field of online marketing and website development revealed that most internet users expect a web page to load in under 2–3 seconds. In fact, users have also shown the tendency to leave websites that takes more than 3 seconds to load. Moreover, website load time statistics collected from reliable sources suggest that even a single second delay in website loading time can negatively affect the traffic of websites.

Things are a bit more interesting when we consider users who browse the web through smartphones and other mobile devices. These types of users expect websites to load relatively faster when compared to how much time the same websites would take to load on desktops and laptops. Fortunately, there are plenty of simple yet effective tips on how to speed up web page loading time.

How To Improve Website Loading Time

From the above-mentioned statements, it is evident that the loading time of websites is very crucial. If the loading time of your website is poor, then it will drive internet users away from the site, which will reduce the traffic. This means that website designers and developers will have to put in extra efforts to ensure that the page loading time of their website is impressive. Here is how you can do that without any hassles.

Avoid Shared Web Hosting

It is always best to avoid shared web hosting services. This is because these sorts of web hosting services allow multiple numbers of individuals to use the same server. In such a scenario, the activity of one user can negatively affect the activity of another user. As a result, the loading time of both the sites will considerably reduce, which is something most website owners wish to avoid because it will be greater than the Google recommended page load time.

Optimize the Database

Optimizing the database will also help you to improve the page loading time. If you are able to fine-tune the queries, then avoiding additional database queries will be a relatively simpler task. In addition to that, optimizing the images on web pages will help you to reduce the loading time. Including several images on web pages is not a good move, as it may increase the loading time.

Conclusion

In most cases, limiting the use of components such as style sheets, images, and JavaScript files can also do wonders for website’s loading time. So, make sure to use these handy methods, as they will not only improve website loading time but will also boost the performance of your website. This will in turn ensure a fine website visiting experience to your existing customers and potential clients.

Why Page Loading Time is critical was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.