How CRM Can Benefit Your Digital Marketing Strategy

Developing an effective marketing strategy requires understanding who your customers are, what they want from your brand, and what types of marketing content they respond to. That’s why customer relationship management (CRM) tools are essential for a Facebook advertising agency and independent small business alike. These applications let you review consumer interactions, manage client data, and identify areas where your relationship with customers needs to improve.

By compiling data like purchase history, keyword patterns, customer demographics, and other related information, your organization can earn major benefit in the following key ways.

How CRM Helps Drive Purchases

Digital marketing campaigns are often designed to boost ecommerce sales. Statistics indicate that most Americans routinely purchase items online these days. However, it appears their buying habits involve researching a product, comparing prices, and taking similar steps before making a purchase.

In other words, just because a customer expresses interest in one of your products, odds are good they won’t order it immediately. Statistic actually indicate that most ecommerce customers rarely make it past the first step of the check-out process.

With CRM applications, you can identify when a customer researched one of your products, allowing you to place targeted ads on social media and other platforms to maintain their interest. The internet is full of distracting content, and you want to take steps to remind a customer they were looking into one of your products or services. CRM tools allow you to implement a marketing strategy that makes achieving this goal significantly easier.

CRM Helps You Tailor Your Strategy

Different customers are exposed to different forms of marketing. For example, some customers are most likely to encounter marketing content via social media. Others may subscribe to your email list, while others still are more likely to find relevant marketing content when they perform related online searches.

CRM tools let you understand how each individual customer encounters your marketing campaign. This allows you to target each potential customer with marketing content designed to reach them.

This is important. By using these assets, you can personalize a marketing strategy, which tends to result in more sales and increased brand loyalty.

CRM Applications Reduce Costs

An effective marketing campaign delivers a strong return on investment. You may want to achieve certain goals, like boosting sales or increasing brand awareness, but you also want to be sure the revenue a campaign yields exceeds its cost.

CRM applications reduce marketing expenses by offloading much of the work other employees would have to perform. With tools designed specifically for managing and analyzing customer data, your team can focus on other tasks. This results in more efficient use of time, and may even reduce the need to hire additional staff.

Most importantly, though, CRM tools provide marketers with a deeper understanding of their customers. It’s impossible to determine the full value of something that useful.

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Originally published at Cabot Solutions on May 4, 2018.

How CRM Can Benefit Your Digital Marketing Strategy was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.