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Bitcoin donations are an excellent way for charities to encourage more donors to participate. For donors, sending funds in Bitcoin is easy, as long as the charity has an online wallet set up. And for charities, they can receive funds from around the world, from a modern type of donor, who prefers this payment method.
âBitcoin is an exciting, new digital currency that allows for global payments to happen 24/7, 365 days a year with nominal fees,â says Christopher Moussa, Chief Investment Officer at Crypto Capital Investments. âCharities are beginning to realize the many potential benefits in accepting Bitcoin donations. Being at the forefront of accepting Bitcoin donations opens your organization up to a new community of donors that prefer to deal exclusively with Bitcoin.â Â
Sounds awesome, right? And it is. But, like anything else in life, you should read the fine print first. If youâre a charity, and you want to accept Bitcoin donations, there are a few things you should know. You donât let issues such as tax compliance, volatility, and security of your bitcoin donations put you off. But do your research first.
Once youâre aware of the possible risks and know how to process bitcoin donations correctly, accepting this type of funding can have major benefits for your charity. Letâs take a look at a few of them here.
A Wider Donor Pool
Charities are up against some pretty stiff competition when it comes to attracting donors. Not only do they have to convince donors to hand out money from their own pockets, but they have to compete with thousands of other causes as well.
In the United States alone there are 1.5 million registered nonprofits. Convincing donors to choose yours over the rest is no easy feat.
Accepting Bitcoin donations not only opens up the potential donor pool, but it gives you a leg up on the competition who donât accept cryptocurrency. Itâs easier for international donors to send money as well. And for donors who prefer complete anonymity, sending Bitcoin is an added incentive.
Just think about the Pineapple Fund that donated $55 million worth of Bitcoin to charities anonymously. That wouldnât have been possible without Bitcoin. Â Â
Nonprofit consultant, Paul Lamb points out, âOne clear benefit is that, as more and more individuals become aware of and comfortable using Bitcoin and other cryptocurrencies, the greater the ability of charities to capture new funding streams.â
Appealing to the Millennial Demographic
Startup charities have it particularly hard trying to catch donorsâ attention. They usually donât have the funds to market themselves and arenât well known to the public. When most people donate, itâs to the biggest charities and the go-to names theyâre used to seeing in the media.
Appealing to millennials should be part of any charityâs priorities. Millennials are more passionate about causes and more altruistic than generations before them (the average millennial donates almost $600 a year to charities). Millennials also happen to be the most active generation using Bitcoin. Theyâre willing to donate to your cause if you make it as easy for them as possible.
There are several crowdfunding platforms that make it easier for small charities to make themselves known, including bitgive and bithope. Once you get your charity in front of the right audience and make it simple for them to donate by accepting Bitcoin, you widen your appeal.
âMillennials are the demographic most actively using Bitcoin,â says Lamb, âand as charities attempt to recruit younger donors, cryptocurrency is an unprecedented and growing fundraising opportunity area. Also, the ability to accept Bitcoin carries with it a kind of ahead-of-the-times cache, which can capture the attention of the modern and more innovation-oriented donor.â
A Substantial Global Revenue Stream
In March, Ripple donated $29 million to DonarsChoose.org so that they could donate to every teachersâ request on the site. This is just one example of cryptocurrencies getting more proactive in philanthropy.
Itâs not only beneficial to charities but helps blockchain companies address some of the negative press around cryptocurrency and the accusations that most people in it are criminals or only out for personal gain. Charities are primed to take advantage of this goodwill to drive more donations.
Getting the Whole Benefit of the Donation
While charities accepting donations through traditional means, such as credit card or PayPal, are subject to fees, with Bitcoin donations, those can be substantially reduced. While transaction fees still exist, they are significantly lower.
âThis allows the nonprofit to realize the full benefit of the donation and it significantly cuts down the processing time,â Moussa explains. âDonations with Bitcoin can be accepted from individuals around the world. The benefits of Bitcoin donations are that the transactions happen quickly, usually within 15 minutes.â Â
Accepting bitcoin donations means that you donât have to pay capital gains, which allows charities to get the whole benefit of the donationâso long as charities understand the volatility of Bitcoin value and the potential tax implications.
The main takeaway is that you must be compliant. So donât accept donations and then recklessly HODL. âFor charity organizations,â Moussa advises, âit is important to note that holding Bitcoin donations as an investment may require them to pay unrelated business income tax on any income that may be realized. Tax professionals are increasing their focus on Bitcoin taxation and will be able to help organizations navigate this new frontier.â
Jeromy Spence, Director of Finance at iComply Investor Services Inc. adds, âIn the U.S. where capital gains use the first in first out method, it would be beneficial to donate sooner rather than later so that they could get a tax receipt on their most taxable crypto. There are extra benefits for first-time donors which should also be noted.â
However, he concludes that âUltimately charities should be excited and learn how to market to those interested in crypto-donation so that it can be a win-win for the donor and the charity.â
Closing Thoughts on Bitcoin Donations
There are plenty of benefits from accepting Bitcoin donations for your charity. Especially if you want to widen your donor pool and make it as easy as possible to give.
Accepting Bitcoin gives your charity greater possibilities, which can have untold impact on the work you do. Be smart about it, be compliant, and open the door to more funding and a brighter future.
Disclaimer
The views and opinions expressed in this article are solely those of the authors and do not reflect the views of Bitcoin Insider. Every investment and trading move involves risk - this is especially true for cryptocurrencies given their volatility. We strongly advise our readers to conduct their own research when making a decision.