Binance names Jeff Li as new VP of product at Blockchain Week Dubai

Binance, the world’s largest cryptocurrency exchange by trading volume, announced the appointment of Jeff Li as its new Vice President of Product during the Binance Blockchain Week in Dubai.

Li brings over 16 years of experience in both Web2 and Web3 product management and software engineering, underscoring Binance’s commitment to expanding its product suite and leading innovation in the blockchain space.

Expanding Binance’s product leadership

Jeff Li joins Binance after holding leadership roles at major technology and blockchain companies.

His most recent position was VP and Global Head of Centralized Finance (CeFi) Products at a leading crypto exchange, where he oversaw products in growth, retail, and artificial intelligence (AI).

He has also worked at TikTok, where he served as the Director of Product and Global Head of the TikTok Money and Compliance Platform.

Li’s career spans other prominent organizations, including Instagram, Twitch, and Oracle, where he contributed to software development and product engineering.

His diverse background in managing teams across dynamic industries positions him as an ideal fit for Binance’s evolving product strategy.

Richard Teng: A new chapter for Binance

Richard Teng, CEO of Binance, expressed enthusiasm about Li’s appointment:

We are thrilled to welcome Jeff to the Binance team. His deep expertise in product development across leading tech companies and dynamic industries aligns perfectly with Binance’s mission to build industry-first products. Jeff’s innovative approach will help us continue delivering valuable solutions to the global crypto community.

Li will manage Binance’s global product and design teams, setting strategy and guiding the development of the exchange’s extensive product offerings. His role will encompass everything from trading platforms and payment solutions to Web3 products, ensuring Binance remains a driving force in the blockchain industry.

Jeff Li on joining Binance

Speaking about his new role, Jeff Li shared his vision:

Throughout my career, my primary motivation has been to create innovative products that both excite and benefit people. Binance has built an extensive blockchain ecosystem in just seven years, all while maintaining a user-focused philosophy. With crypto adoption still under 10%, there is much more to be achieved. I am excited to join this talented team to advance the industry, discover new use cases, and bring greater value to users.

Li also highlighted the transformative potential of blockchain and AI: “Blockchain technology, combined with AI, can revolutionize financial access and enhance everyday life. As a leader in the crypto industry, Binance is uniquely positioned to unlock this potential. We aim to make crypto products accessible to both new and experienced users, driving global adoption of Web3 technology.”

Driving innovation in Web3 and finance

With Jeff Li at the helm, Binance is set to enhance its product offerings further, focusing on user-friendly solutions and seamless integration of blockchain technology into everyday applications.

The company’s efforts align with its broader mission to increase financial freedom globally through crypto adoption.

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