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- HashKey Group has partnered with Catizen, a Telegram Mini App, to develop GameFi products and digital entertainment infrastructure in the TON ecosystem.
- HashKey Global, a licensed exchange, will offer regulatory-compliant digital asset services to Catizen users.
HashKey Group, one of the most prominent digital asset financial services companies in Asia, has teamed up with Catizen, a Telegram Mini App.
This initiative is HashKey Group’s first clear step into the Web3 domain. Combined, they want to create gaming finance (GameFi) products and digital entertainment infrastructure under the TON ecosystem.
Subject to the collaboration, the Catizen users will be able to obtain regulated digital asset services from the licensed exchange HashKey Global, a subsidiary of HashKey Group.
HashKey Global will guarantee the quality of the digital asset services to help the emerging GameFi market. This is especially the case given the ever-increasing attention towards the TON ecosystem. With more and more developers participating on the platform.
The fast growth of the TON blockchain was another reason why HashKey Group decided to work with Catizen.
The company has identified the opportunity in the TON ecosystem. The ecosystem has experienced an increase in developer commitment in the last few quarters.
HashKey’s Managing Director, Ben El-Baz, noted that experienced teams should be used in DeFi and gaming projects like Catizen.
Catizen and HashKey Join Forces for GameFi Improvement
HashKey Group and Catizen’s collaboration also seeks to tackle the problems that concern the GameFi and Web3 gaming industries.
Among the main problems in this sphere is game sustainability, which concerns both Web3 and traditional Web2 games.
Games are often developed with short life spans. This often makes it difficult for users to stay engaged and makes them unprofitable.
Tim Wong, the Chairman of Catizen Foundation, noted that proper tracking mechanisms are required to measure user engagement.
He explained that third-party platforms play a crucial role in monitoring interactions and addressing on-chain users within Catizen.
According to Wong, Catizen has more than 120 million daily active users. Therefore they are a key player in the GameFi space.
The partnership will also improve the user experience on Catizen as data tracking and analysis tools are integrated into the app.
These tools will help the developers make proper strategic decisions at the right time based on real-time user data. The partnership is focused on establishing a long-term and healthy GameFi ecosystem in the TON blockchain.
HashKey and Catizen Boost TON Ecosystem Growth
The HashKey Group and Catizen partnership is one way the TON ecosystem is being extended.
TON Ventures, a new venture capital company, is now targeting early-stage crypto projects within the TON blockchain with a $40 million fund. This fund will help investors find builders who will help grow and further the ecosystem.
Besides the partnership with HashKey and Catizen, TON has also introduced other strategic partnerships with several participants in the blockchain industry.
This week, TON collaborated with Pyth Network, a decentralized data oracle, to improve the data provision for the developers working on the TON blockchain.
This partnership will ensure that Pyth’s advanced Oracle data feeds are incorporated to help the developers create unique decentralized applications.
In addition, TON has partnered with IntoTheBlock (ITB), an on-chain analytics and DeFi services company, to bolster the network even more.
These events demonstrate that the TON blockchain has become a new, promising center of gravity for Web3 and GameFi projects and their development.
With the partnership of HashKey Group and Catizen, this expansion is very significant and will be the foundation for future developments in digital entertainment.
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