Kraken partners with Tottenham Hotspur Football Club to innovate the fan experience

We are delighted to announce we are now the Official Crypto and Web3 Partner of Tottenham Hotspur, one of England’s most iconic football clubs. Ahead of the 2024/2025 season, we will be the Official Sleeve Partner for all Tottenham Hotspur Men’s and Women’s teams.

Kraken and Tottenham share a forward-thinking vision for how to leverage cutting-edge technologies to push boundaries and enhance the client and fan experience. The partnership will focus on advancing football fans’ understanding of crypto and creating new experiences that will deepen their connection to the sport and the Tottenham team.

This partnership is the next milestone within our broader global marketing strategy to meet our audience where they are with best-in-class Web3 integrations and follows our recent partnership announcement with Atletico de Madrid.

Throughout our partnership with Spurs, we will create exciting content and unforgettable experiences that aim to strengthen their connection with the club, utilizing crypto education and Web3 technology as a key component to engaging fans.

Throughout our partnership with Tottenham, we will engage the club’s global fan base through exclusive content and fan pop-ups. We’ll provide behind-the-scenes access to both our own and Tottenham Hotspur events.

Kraken Chief Marketing Officer Mayur Gupta: “Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in. Kraken’s vision is that crypto, like football, should be accessible to everyone. We’re thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.”

Tottenham Hotspur Chief Revenue Officer Ryan Norys: “As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership.”

We will also boost our connection to F1 by becoming the Official Crypto and Web3 Partner of F1 DRIVE – London, a first-of-its-kind immersive karting experience that sits below the iconic South Stand of the Tottenham Hotspur Stadium. Both we and Tottenham Hotspur will host interactive competitions to further engage fans who are interested in sports and finance.

These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake, or hold any cryptoasset or to engage in any specific trading strategy. Kraken makes no representation or warranty of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of any such information and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it makes available. Some crypto products and markets are unregulated, and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position. Geographic restrictions may apply.

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