Wrapping up 2023: A year of growth and innovation at Trezor

As 2023 winds down, we at Trezor are taking a moment to reflect on a year marked by milestone achievements, growth, and an even emboldened commitment to our mission of making crypto security easy.

This year also marks a decade since we founded the crypto hardware wallet industry. Yes! We celebrated our 10th birthday on the 12th of December. 🎉

SatoshiLabs on Twitter: "10 years ago on this day our story has begun and what a journey it's been so far! From an invention that ultimately changed the world of crypto to a holding of four amazing tech companies on a mission to empower independence of individuals. 🖤 pic.twitter.com/un1hE9HlBc / Twitter"

10 years ago on this day our story has begun and what a journey it's been so far! From an invention that ultimately changed the world of crypto to a holding of four amazing tech companies on a mission to empower independence of individuals. 🖤 pic.twitter.com/un1hE9HlBc

Here’s a wrap-up of our key milestones in 2023,

🚀 Product launches: The Safe Family arrives

Pictured is the new Trezor Safe 3 and our latest back up solution Trezor Keep Metal

A huge milestone for all of us at Trezor. This year we unveiled the Trezor Safe Family product line. This new addition — complete with a hardware wallet and backup solution — is a testament to a vision where crypto is a commonplace, and millions more have moved their assets to self-custody.

Here’s a look at the key moment when Matej, our CEO, introduced the Trezor Safe 3 and Trezor Keep Metal to the world at Bitcoin Amsterdam this October,

The success of these launches is a clear indicator that the path we’re on resonates with the needs of our users. Self-custody is the future!

Want to learn more? Click here.

(Just so you know, we recently announced a price drop on the Trezor Model T and Trezor Model One 🤩)

🎨 Rebranding: A new identity for Trezor

A significant milestone this year was our 270-day journey to a rebrand that has transformed Trezor’s visual and experiential identity. Spearheaded by Honza Kocenda, our Head of Brand, the rebrand was more than a facelift — it was a recommitment to our core values of Security, Independence, Simplicity, and Friendliness.

We'd leave it to you to decide on how happy Jan looks with the rebranding.

We’ve evolved our brand to make crypto security more approachable and user-friendly, a necessary step toward fostering mass crypto adoption.

✊ Corporate Social Responsibility: Empowering through education

One of the most fulfilling aspects of this year has been the opportunity to give back. With the launch of Trezor Academy, we’ve taken significant steps toward community empowerment and education. The Trezor Academy has been active in countries including Ghana, Nigeria, Cameroon, Uganda, Burundi, and Kenya. We’ve got big plans for Trezor Academy in 2024!

Thank you all for participating enthusiastically in the sale of the limited edition Trezor Safe 3 Bitcoin-only. €21 from each sale of the 2013 units was allocated to support the Academy, continuing our commitment to make a positive impact beyond the realm of business.

Have you seen the Bitcoineta?

A Bitcoin-themed car dedicated to spreading Bitcoin awareness in the West African region

Visit the Trezor Academy here.

🤝 Events: A year of engaging and collaborative experiences

2023’s also been a year of vibrant events, with Trezor making a significant presence at the conferences including Bitcoin Prague and Bitcoin Amsterdam. These events offered a platform for sharing knowledge, networking with industry leaders, and showcasing our innovations.

Here’s a glimpse of what transpired,

We’ve also had some incredible relationships built over the year with key opinion leaders in the space.

Here’s one of them,

Meet The Little Hodler

🌟 Team expansion: Growing from strength to strength

Our team has seen substantial growth of over 35% this year, bonded together by a common mission.

Just in case you wondered if it was only all work at Trezor!

The expansion of our team this year reflects our scaling efforts to meet the increasing demand for easy and accessible crypto security solutions. Each team member brings unique skills and enthusiasm, further fueling our mission.

Interested in joining us? Check this out for openings. We'd love to hear from you.

🤩 Looking ahead to 2024

“Bull Market Ready” — That's one way of summing it up.

2024 is a year marked by the fourth Bitcoin halving. The anticipation is palpable. We are excited, and we see the adoption of self-custody only grow. We’re gearing up to introduce even more innovative products, refined user experiences, expanded support, and continually improved security features that will redefine the standards of crypto security.

In closing, we sincerely thank you, our community, for your trust and support. It’s because of you that we can look forward to a thriving new year with confidence and excitement.

Here’s to a groundbreaking 2024! 🙌

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Wrapping up 2023: A year of growth and innovation at Trezor was originally published in Trezor Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.