Crypto.com outperformed top crypto businesses thanks to World Cup advertising

• Following FIFA announcing Crypto.com as the official sponsor of the World Cup on 22 March, traffic to the crypto company’s mobile site increased 45% 
• Between November 5th and 25th, Crypto.com’s mobile traffic increased by 35%, while competitors Binance, Coinbase and Kucoin all saw traffic decline
•  Crypto.com’s about page and learning segment rose drastically, increasing by over 100% and 84% respectively 

16 January 2023: New data has revealed that despite an industry-wide decline, traffic to Crypto.com increased in November, thanks to its World Cup sponsorship. 

Data intelligence provider Similarweb analysed web and mobile traffic to Crypto.com throughout the World Cup, as well as when the sponsorship was announced by FIFA in March, to identify the impact of the sponsorship on the crypto exchange.  

Similarweb’s analysis revealed that on March 22, when FIFA announced Crypto.com as the official sponsors of the World Cup, traffic to the Crypto.com mobile site (which accounts for 60% of all traffic) increased by 45%. 

A similar trend was noticed throughout the tournament itself. From November 5th to 25th, traffic to Crypto.com increased by 35%. During this same period, many other crypto platforms experienced declining traffic as a result of the FTX fallout, with Kucoin traffic declining 12% in the same period. 

Looking across the entirety of 2022, Crypto.com’s World Cup sponsorship may have provided the organisation with very high value for money. Thanks to high profile controversies, such as the TerraLUNA and Celsius crashes, the industry experienced a strong downturn, with Coinbase’s traffic falling 47% in 2022, compared with 2021. Crypto.com’s traffic only declined 18% in the same time, meaning that the sponsorship may have largely shielded the exchange from the rough industry conditions.  

Alongside keeping Crypto.com’s name front of World Cup viewers' minds, it may have also increased overall interest in the crypto space. From 5th to 25th November, traffic to the learning segment of the Crypto.com website increased by 84%, indicating that the sponsorship may have influenced people to learn more about crypto investing. 

Lee Margalit, Client Success Analyst at Similarweb, summarised the findings, saying: 

“Crypto.com was among the few whose traffic remained on the rise even after FTX crashed. The positive trend was a result of Crypto.com’s efforts to reassure their existing users by publishing financial reports and to acquire new users by introducing crypto into the mainstream.”