How ClearCoin Is Bringing the Media Industry to the Blockchain

While the idea of cryptocurrencies and blockchain transactions has been bouncing around tech circles for nearly a decade, it wasn’t until last year the technology broke into the mainstream. This new interest in crypto has brought attention to numerous other currencies who use a variety of methods to set themselves apart from each other.

As new cryptocurrencies began to appear, it became more evident just how helpful blockchain technology could be in not only currency transactions, but also in a variety of other industries and markets as well.

One industry that is particularly prone to crypto capitalization is the digital media and marketing industry. By nature, advertising is decentralized and requires a large amount of work to make media buys from different sources. In addition to the wide variety of traditional media sources like television and print media, new websites and social network influencers are appearing every day and providing new and attractive marketing opportunities.

ClearCoin is a new startup that is applying the power of the Blockchain to the marketing industry, streamlining the advertising market and making media transactions quicker and easier than ever.

ClearCoin’s digital media marketplace offers powerful solutions for a number of players in the advertising industry. One of the clearest advantages of the platform is what the company is able to provide brands and agencies. For brands looking to build strong relationships with their customers, it can be hard to navigate the marketing industry and find the right brand placement to secure new customers without having to devote considerable time and financial resources.

With social media influencers also becoming incredibly powerful marketing tools that spread the market across an even wider plane, many brands have immense difficulty properly using the tools at their disposal due to sheer lack of a defined market.

Advertising agencies can also struggle from the lack of a marketplace for their services. Smaller agencies have trouble penetrating a market saturated with large players who make barriers to entry high. Influencers also suffer from a lack of space to market their sponsored content, which is becoming more and more valuable each day with the followings and fan to influencer interactions increasing at a dramatic rate.

ClearCoin’s solution is to create a decentralized marketplace that will allow for easy media buys and sells for both brands and agencies. By utilizing the power of the blockchain, the company’s platform is able to pull information from an incredibly large selection of sources in a quick and easy manner.

Users can easily list their media desires or their content style, making finding the right placement simpler than ever. Users can monitor the success of their campaigns through the platform as well, with on the go tracking provided through ClearCoin’s mobile app.

While bringing together the digital media is an important first step, it doesn’t solve the problem that negotiations and transactions in the industry can be very slow. Traditional negotiations combined with the slow speed of money transfers can make the process painful for both the advertiser and the brand.

ClearCoin’s solution to this problem in the marketing industry lies in the ClearCoin token, the company’s proprietary cryptocurrency. By utilizing an internal cryptocurrency for transactions in the marketplace, ClearCoin is able to blow traditional money transfer speeds out of the water, making the transfer of assets quicker and more secure than ever for both parties.

ClearCoin has also not forgotten about the marketplace that agencies must participate in with both influencers and publishers in order to get material out for public consumption. The comprehensive ClearVision dashboard on the platform allows users to easily navigate markets and manage both supply and demand sides of digital media from a central location. Advertisers can simply and easily switch between negotiations with brands and publishers.

When combined with lighting fast transaction speeds, can close deals at rates quicker than ever. Influencers can also benefit from the ability to manage both sides of the advertising market. While inexperienced influencers are able to market their products to agencies on the platform, more experienced and well known stars are able to represent themselves on the market and negotiate directly with brands, cutting out unnecessary middlemen that cost time and money.

With the potential of blockchain to revolutionize a number of industries, it is important not only for the tech head but also for analysts of all sorts to pay attention to what the technology will have to offer in the coming years.

As a decentralized system, blockchain offers users the ability to complete actions quickly and securely while maintaining a complete record, something useful across businesses. With marketing representing one of the largest decentralized industries in the world, ClearCoin will certainly prove to be a company to watch as the first comprehensive marketplace for digital media in the blockchain era.

Disclosure:

The author has had a working or personal relationship with one or more companies mentioned in this article in the past. Access to mentioned company’s management and information was made through the author’s personal network. All information was vetted prior to posting.

Disclaimer:

This essay is not intended to be a source of investment, financial, technical, tax, or legal advice. All of this content is for informational purposes only.

How ClearCoin Is Bringing the Media Industry to the Blockchain was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.