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WSJ says ‘The NFT market is collapsing,’ but the data says otherwise

An article by the WSJ suggesting the nonfungible token market is “collapsing” doesn’t show the full picture, as contrasting analysis reveals a consolidation is instead taking place.

An article in the Wall Street Journal has claimed sales of nonfungible tokens (NFTs) are “flatlining” — in the same week that the top five collections alone accounted for more than $1 billion in primary and secondary sales.

The article cited data from NFT market analysis platform Nonfungible suggesting the number of NFT sales has fallen by 92% since an all-time high in September 2021. Wallets active in the Ethereum NFT market were also said to have declined by 88% since a high in November 2021.

“The NFT market is collapsing,” the article concluded.


Red line shows number of sales with volume on left y-axis, white shows active market wallets, volume on right y-axis. Source: Nonfungible

However, on-chain data from Dune Analytics’ dashboard suggest that the NFT market is still robust, with information showing that NFT users and transactions are much higher than what’s reported by Nonfungible.


Dune Analytics total active NFT users
Dune Analytics NFT transactions per day

Analytics also show that volume per day in United States dollar on Ethereum NFTs over the week is some of the highest seen since February, with popular marketplace OpenSea seeing nearly $550 million in volume on Sunday alone.


Dune Analytics. Source.

Analysis from Tom Schmidt, partner at venture capital firm Dragonfly Capital, shows a similar story when focused on OpenSea transactions and USD volume.

Subsectors within the NFT market are emerging, and while some areas of the oversaturated market are in a downturn, others are seeing major gains.

Nansen’s analytics platform, which indexes NFT collections by type, shows that “Blue Chip” NFTs — established and highly prized brands such as the Bored and Mutant Ape Yacht Club and Azuki tokens — are far outperforming art or gaming tokens.

The Nansen Blue Chip-10 Index tracking the top 10 NFT projects is up 81% year to date (YTD), while comparatively, the indexes tracking the top art and gaming NFT collections are respectively down 39% and 49% YTD.

This phenomenon of NFT market capital consolidating into the top collections was pointed out in an analysis by NFTstatistics.eth, which shared a chart in late April showing the top five collections are driving the Ethereum NFT market.

“There’s clearly a trend right now that five or six of the most successful projects are sharply outperforming while the rest are flat to down,” pseudonymous NFT market analyzer NFTstatistics.eth told Cointelegraph.

Related: OpenSea top-10 NFT projects soar as new liquidity enters the market

The data from Nonfungible shows a spike on Sunday with the number of sales and active wallets that day hitting numbers not seen in their data from November 8, 2021, directly correlating with the record-breaking (and Ethereum breaking) Otherside metaverse land sale by Yuga Labs again contradicting the claim that NFT sales are “flatlining.”

It’s not clear why the Nonfungible data the WSJ relied on is misaligned with Dune’s data. However, it could be due to the inclusion of sales volume from the play-to-earn (P2E) game Axie Infinity by Nonfungible.

Volume for the popular play-to-earn hit an all-time high of over $40 million on November 4, 2021, before a gradual decline to its current levels of around $500,000, according to CryptoSlam data.

But, the collapse in popularity of a P2E game, as NFTstatistics.eth said that it “is an extremely different message from ‘NFTs are collapsing.’”

While the current debate focuses on Ethereum NFTs, Solana is fast becoming a popular blockchain for this type of asset and is the second-largest blockchain behind Ethereum for NFT sales volume.

Last week, the Solana NFT project “Okay Bears” topped OpenSea’s 24-hour sales tracker for the first time and holds fourth place behind the Mutant Ape Yacht Club in seven-day sales volume on CryptoSlam with over $47 million worth transacted.

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Jesse Coghlan
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